Nordic Naturals was founded by Norwegian born, Joar Opheim, BS, MBA, who recognized the lack of fish oils in the United States when he first arrived here 20 years ago. "Having been born and raised in Arctic Norway where the fishing industry is a crucial part of both the commerce and academia, I was aware of the importance of pure Omega-3 in the diet."


He started with the fundamental goal of advancing the overall quality of fish oils, by developing new technologies for improving taste, purity, and the molecular structure of the oils. Today, Nordic Naturals offers the largest line of fish oil products available, with up to 95% concentration, all in natural triglyceride form. Nordic Naturals' award winning omega oils are available in patented natural fruit flavored capsules in a variety of shapes and sizes, as well as great tasting liquids to suit even the most discriminating palate.

Nordic Naturals is a research driven company, initiating numerous clinical studies every year, while expanding a growing portfolio of processing patents. Nordic Naturals' responsibility is to increase the consumption of omega-3 fatty acids worldwide by educating the consumers about the array of health benefits obtained from including omega-3 in our daily diet.

Nordic Naturals, Inc. manufactures all our fish oil products in Norway, where we adhere to the highest manufacturing standards guaranteeing exceptional product Purity and Freshness levels. Our quality level exceeds both the Norwegian Medicinal and European Pharmacopoeia Standards. We also adhere to the GMP (Good Manufacturing Practices) facility standard, and utilize a proprietary nitrogen environment to achieve industry leading freshness levels.

Nordic Naturals' products are molecularly distilled, utilizing the latest distillation technology and yielding positively zero trans fats. This process guarantees the removal of potential heavy metals (lead, mercury, etc.), PCB, and dioxins. As an example, Nordic Naturals' dioxin level is documented to be 0.4 particles per trillion which is estimated to be the lowest in the world. Low heat and ultra short residence time is used during the distillation process to ensure positively no damage to the oil. A final enzyme process is applied to ensure a completely repeat free (burp free) product. This is why children and teenagers of all ages love our products.



Why are so many medical professionals and research institutions choosing Nordic Naturals fish oil and fish oil blends?


Exceeds International Pharmaceutical Standards that are set to protect consumers
Fish oil quality standards do not exist in the United States. To ensure ongoing quality, Nordic Naturals adheres to and exceeds the stringent Norwegian Medicinal Standard (NMS) and the European Pharmacopoeia Standard (EPS) for all products. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, furans, and PCBs.

Exceptional Freshness Levels
Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals’ patented, oxygen-free manufacturing process delivers peroxide values (indicators of freshness) down to absolute 0.0 mEq/kg, with an average of 0.75 mEq/kg or approximately 14 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.

Exceptional Purity Levels
Purity is a significant concern among fish oil consumers. Nordic Naturals’ raw material is harvested from some of the cleanest waters in the world, and is tested by independent laboratories for heavy metals and over 210 other environmental contaminants. See research for more information on environmental toxins.

Award-Winning Taste
The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes a proprietary enzymatic process to ensure a completely repeat-free product. Our patented manufacturing process adds natural fruit essences into both the capsule and oil for a light, fruity taste.

Exclusive and Exceptional Raw Material
A great finished product starts with the best. Nordic Naturals starts with the best raw materials available: fish low on the food chain, which naturally contain low levels of impurities. All of our products are made exclusively from three fish species: Arctic Cod, Anchovies, and Sardines, as they are naturally high in the Omega-3 fatty acids, EPA and DHA. Additionally, we use organic evening primrose and borage oils whenever possible for our fish oil blend products. In fact, Nordic Naturals is one of the largest buyers of organic primrose and borage oils in the world.

Multi-Patented Manufacturing Process
Without chemicals or excessive heat Nordic Naturals’ multi-patented manufacturing processes, accompanied by leading edge processing technologies, deliver fish oil with exceptional freshness and purity levels. Nordic Naturals uses several steps in processing the oils, from water and clay filters to an enzymatic molecular distillation process.

We use only the natural triglyceride form of fish oil
Triglycerides are considered the natural form of the essential fatty acid molecule. Over 98% of all fats ingested are in triglyceride form.

Backed by Extensive Research
Formulations are driven by the latest developments Nordic Naturals is a research driven company, where processing technology and product formulations are driven by the latest developments. Without solicitation, leading research institutions such as Harvard University, Georgetown University, Columbia University, and the National Institute of Health have chosen the Nordic Naturals brand for clinical studies. Nordic Naturals products are currently used in fourteen clinical studies at various research facilities and universities around the world. More studies are added every month.

Environmental Responsibility
Only harvest in areas that have a plentiful supply Overfishing is a global issue that needs immediate attention by local governments and the international community. Since our inception, Nordic Naturals’ policy has always been to choose fish that are not endangered and to harvest them from waters that are not overfished. Our Arctic Cod is harvested in Arctic Norway between the Lofoten islands outside of Bodø, Norway. Nordic Naturals also ensures that the fish harvested are utilized 100% for human or animal consumption.

Optimal Blend of Natural Stabilizers
Nordic Naturals has spent over five years researching the impact of various natural stabilizers on fish oil. A recent study completed at Nutrasource Diagnostics in 2005 showed that Nordic Naturals’ product freshness level (measured by peroxide value) increased only 6% over a 36-month period, compared to other products showing an increase of more than 50% over an 18-month period. Exceptional freshness means no fishy smell or odor, and improved compliance and results.

• Nordic Naturals, Inc. uses only wild fish (arctic cod, sardines, and anchovies), that are low on the food chain (to minimize potential impurities) and are naturally high in Omega-3 EFAs.
• All by-product of Nordic Naturals' fish oil is used for animal or human consumption. Consequently, no raw material contains antibiotics or other impurities found in some fish feed, as all raw material is caught in the wild.
• Nordic Naturals, Inc. is a research driven company, where an array of leading research institutions are using our products to identify the effect of EFAs on various medical conditions. Our products are preferred due to exceptional freshness and purity levels, and great taste.

#1 in Purity, Freshness, and Concentration
Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for highest concentration, freshness, and purity. This award is an honor since the products in Norway are monitored by the Norwegian Medicinal Standards, which have the most stringent requirements in the world.

Most Valuable Products Award
by Therapy Times, the only all-inclusive community Web site for therapeutic professionals in the healthcare industry. Current research has clarified the necessity of essential fatty acids (EFAs) for optimal development and function of the brain in the general population. EFAs are now a component of the most recently revised Food Pyramid. Specific to Autism Spectrum Disorders, current research consistently reveals very low levels of EFAs in children diagnosed with this condition. Both my clinical practice and research in this area clearly display observable and measurable speech and language gains with relatively low doses of Nordic Naturals’ pediatric supplements with this highly sensitive population of children.